Behind The Story: The Making of Bumbrella
TOP TALENT: Joyce Baran: With 30 years of intimate apparel experience, Joyce was hired by President & Founder Tara Gallagher to work on the design and construction of Bumbrella.
Interview by CiCi
Q: Hello Joyce, I’m very excited to be here with you at your fabulous studio in CT. I know that you were part of the development team who worked on Bumbrella and I can’t wait to get some insights! First things first, what was it about the bumbrella concept that inspired you to want to bring it to life?
A: When I was approached about the concept, I knew this product would have a meaningful impact in the intimates apparel world because it was so innovative. It was such a clever and simple solution for our complicated lives, that I knew I wanted to be part of the team that would further develop it. I also loved the playfulness of the name bumbrella, an umbrella for your bum!
Q: Tell us, in your experience, what are the most important aspects to consider when creating such personal garments for today’s modern woman?
A: The modern woman is always looking forward. She is well informed, practical, she may be health conscious, but above all wants to look and feel good. As a woman, when I design, I look at a consumer as if looking into a mirror to understand, absorb, and reflect her needs. An important part of her needs is fit and how it allows her to feel both comfortable and confident. I make many iterations of a product to achieve fit that will let this woman look and feel her very best.
Q: You’re very accomplished in design and innovation, so what was the biggest design challenge you encountered when developing Bumbrella?
A: One of the most challenging but important attributes of bumbrella is how the slip stays in place without squeeze. A lot of women who have experienced slips in the past know what it’s like to have the slip ride up and twist under your dress or skirt, having to tug at the hem of your slip under your dress to straighten it up is no easy task! So my biggest design challenge was to get the bottom of the slip to SIT while the top didn’t SLIP! As simple as it looks it took several engineering ‘curves’ to get it to stay in place and follow ‘hers’. But we did it!
Q: In your opinion, what attribute(s) makes bumbrella more unique in comparison to other products in the market.
A: The comfort and layer of confidence it gives. The best Intimate Apparel (underwear) is the one you forget about when your clothes glide over.
Q: What is your favorite bumbrella color and why?
A: Of course neutrals are necessary but it feels aspirational to face the day with BLUE skies!
Thank you for stopping by! Also don't forget to check back with us next month for the next installment of CiCi's Stories!