Bumbrella by CiCi Soleil

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Herta

  • Who's Your Body Type?

    Many women underestimate the power of well-fitting undergarments.  Just because you can’t see what’s underneath, doesn’t mean it’s less important. Something that feels and looks good on, will likely make you feel good as well!  The confidence you will feel when you present your best self to the world is empowering.

    Knowing what size bumbrella will work best for you will allow you to take full advantage of all the wonderful features bumbrella has to offer. Meet my new friends and see who looks most like you

     

    Who's Your Body Type?

    THE BUMBRELLA FIT: Good to know!

    1) bumbrella is not shape wear! It will not squeeze or shape your body.

    2) It comes with a built-in panty in two fits: hipster brief and thong.

    3) bumbrella is meant to hang freely around your hips in it’s comfortable A-line shape.

    4) The waistline is adjustable in design. It allows you to adjust the length of your hemline and waistline height up to 1” by sliding up or down the fabric around the the waistband.

    5) bumbrella's waistline sits below your belly button.


    FIT TIPS: 
    Figuring out what size you are

    1) If uncertain what size bumbrella to get, measure yourself around the waist and hips, and follow our sizing chart above. Be sure to measure around the fullest part of your bum and at your natural waistline (your natural waist is where you would naturally bend).

    2) Do not size down! bumbrella is NOT shapewear. If your bumbrella is too tight, the fabric will have a rippled effect and it may not stay in place. If your bumbrella doesn’t hang freely around your hips in it’s comfortable A-line shape, you risk the nuisance of ride-up.  The slip portion will pull tightly across your bum and creep up when you walk.  This is NOT a good fit.  Don’t be afraid to size up. Size is only a number! You are so much more than that.  We want you love bumbrella as much as we do and appreciate it’s superior comfort. 

    3) If you need help with selecting your best fit, you can always contact us for fitting advice.  We want to offer you the very best customer service.  Email us at customerserice@wearbumbrella.com. Provide us with your height, weight, dress size and which of my friends best represents you and we will help you find your perfect fit!

    Free yourself from the grip and squeeze of shapewear and enjoy a new-found freedom with bumbrella. You don’t need to feel the pressure of looking like your favorite celebrity or even your best friend…just be yourself! Your body is uniquely your own, so own it! Embrace all your curves and even those last few stubborn pounds you’ve been working hard to lose. 

     

     

     

    Watercolor Illustrations Credit: NYC Artist, Herta Silva of Hertaworks.com

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  • Behind the “Seams” by CiCi

    I’m so excited to share with you the story behind bumbrella’s new ad campaign! I’ll be talking today with bumbrella’s  President, Tara Gallagher along with Herta Silva of HertaWorks, the NYC- based creative agency that has been handling all of bumbrella’s creative. So read on for some details about the shoot and inspiration!

     

    The backstory:

    Last month, Herta travelled from New York to Ohio for the first time, to meet up with Tara and shoot bumbrella’s grass-roots ad campaign. They had a great crew, hair by Kristen King, from Salon Lofts in Rocky River; make-up by Suzana at Sephora in Westlake and set & wardrobe co-styling by Tara and Herta. The shoot location was in Tara Gallagher's home & back yard in Bay Village, Ohio. Tara's daughter made her modeling debut in support of her mother's brand. 

     

    PART 1: Interview with the President, Tara Gallagher


    CiCi:
    Hello Tara, shooting an ad campaign can be very challenging for a small company that is starting out, what was your focus when putting this shoot together? 

    Tara: I always try to keep an eye on the reality of the situation. You have to step back and evaluate your goals to find that balance between what you want to achieve and what you can realistically do. I know I have a great product and it helps when you have a great partnership with someone like Herta who can do so many things. I have had great confidence in Herta’s vision for the brand and knew under her direction, we would be able to create a fresh look and feel while being mindful of our budget. Keeping the shoot small not only allowed for a more hands-on approach, but also helped keep costs down. Most importantly, we had a great team and everyone worked really well together.


    CiCi:
    How did you and Herta came to partner on this shoot?

    Tara: Herta designed the bumbrella logo and identity, she knows this brand inside out and was a great problem solver when it came to the budget. She has art directed shoots for major brands with both very large and small budgets, and as an artist who does it all, she has a knack for photography as well. Therefore deciding to use Herta’s art direction and photography skills, as well as having the shoot at my house in Ohio featuring my daughter was a no-brainer. 


    CiCi:
    We love that this was your daughter’s modeling debut, tell us more about that.

    Tara: Molly has always been very interested in fashion and has been a great supporter of my business. So while she is still just a teenager, she really took the shoot very seriously and performed really well under Herta’s direction. It felt quite wonderful to have her be part of this, I’m definitely very proud of her and think the images turned out fantastic! I would love to do this again with her. It’s extremely gratifying to have my own daughter as the face of my brand, which at times feels like my fourth child!.

    CiCi: What was the inspiration behind the styling?

    Tara: We are big fans of Brigitte Bardot and thought her look would translate well in Molly’s styling, from the heavily lined cat eyes to the luxuriously long textured hair, it seemed a match made in heaven! I took Molly to Sephora in Westlake, where Suzana did a fantastic job with the make-up, which lasted all day long by the way. And for hair, Kristen King, a long-time friend of mine from Salon Lofts in Rocky River; came over to do her magic with Molly’s hair. Kristen was even kind enough to bring her dog by later on the shoot, Norbit, a gorgeous Boston Terrier, who also made his modeling debut being part of the shoot! Most of the shots were taken outside on my backyard, we kept things simple using the textures of the flowers and trees. One of the shots that she is sitting in, we selected props that I had in my house to create the little indoors/outdoor vignette right outside on the patio. Romance and femininity were big themes in the set design and wardrobe.

     

    PART 2: Interview with Creative Director Herta Silva of HertaWorks

     

    CiCi: Hello Herta! What was the concept behind the creative?

    Herta: We wanted to showcase bumbrella in an editorial light, as well as introduce an etherial romance to the images in this campaign. As you may know from our brand's history, sunlight was the catalyst for the brand's conception, so I wanted it to be visually present as the etherial element. We achieved the romance by bringing in a lot of the beautiful rich colors and textures through wardrobe and setting, conveying that while bumbrella is sleek and modern in design, it can also be feminine and sexy, that is one of the reasons why it’s the perfect base layer.

     

    CiCi: Tell us a bit about the process and how it was to work on this shoot. 

    Herta: Before I put together concepts for a client, I find it’s important to have a realistic focused approach in relation to resources, knowing what you have to work with allows you to really be creative when imagining what the final picture will look like. So deciding on location was the first step. Once I saw pictures of Tara’s backyard, I knew that would be the ideal shooting situation not only because of logistics, like wardrobe changes, but because of the lushness of texture and potential variety of settings for our shots. Living in NYC, you get to appreciate all kinds of outdoor spaces, the potential I saw in hers was tremendous. I’ve worked on shoots that paid thousands to rent outdoor spaces like hers for a day. Once we came to that decision, I put together a plan, the shot list, the story board and did comps in photoshop using the pictures that Tara emailed me. From there, Tara and I then planned wardrobe and figured out what we were going to need prop-wise for some of the sets we wanted to create. Once I arrived on location, I was able to determine what worked and what didn’t and the rest is history. As everything came together, it made for a very fluid experience, we moved from shot to shot like clock work and ended up with an incredible selection of images.


    Behind the scenes* image credit: Fallon Gallagher *All make-up & hair shots as well as 2 shots of Herta shooting Molly.


    Keep a look out for more images from this shoot being released through out the year! Please visit out website for more about bumbrella by CiCi Soleil at http://www.wearbumbrella.com

     

     

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  • CiCi's Stories: A Wedding Story

     

    ENTER TO WIN! 

    Share your stories of embarrassing wardrobe malfunctions where the bumbrella could have saved your day! The winner may see their story illustrated in the CiCi's Stories comic strip, and will be entered to win 25% OFF a bumbrella of their choice.

     

    SUBMITTING YOUR STORIES

    Please note that by submitting your story,  you’re allowing Bumbrella by CiCi Soleil to use it directly or for inspiration on CiCi’s Stories comic strip, the Bumbrella website and corresponding social media venues.  Please note that the story may become an adaptation rather than a literal interpretation.  You will also be automatically entered to win 25% off a bumbrella of your choice at the end of the month. If you win, you are automatically removed from the pool, and will have to submit a new story to be added back to the monthly drawing pool. If you do not win that month, you will be rolled-over to the next month drawing pool. We can’t wait to hear from you. Good luck! Promo will run from March 2, 2015 – September 2, 2015.  
     
    TO SUBMIT
    You can e-mail cicisoleil00@gmail.com. Please write CiCi’s Stories Submission in the message subject line.
    Please include your full name, your short story and any images that you want to share.
     

    #wearbumbrella.com #CiCiSoleil #bumbrella #BumstheWord #2in1 #nosqueeze #mini #pantyslip #stayputcoverage 

    Illustration by Herta Silva www.hertaworks.com @hertaps

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  • CiCi Talks to Joyce


    Behind The Story: The Making of Bumbrella

     

    TOP TALENT: Joyce Baran:  With 30 years of intimate apparel experience, Joyce was hired by President & Founder Tara Gallagher to work on the design and construction of Bumbrella.

    Interview by CiCi

     

    Q: Hello Joyce, I’m very excited to be here with you at your fabulous studio in CT. I know that you were part of the development team who worked on Bumbrella and I can’t wait to get some insights! First things first, what was it about the bumbrella concept that inspired you to want to bring it to life?

     

    A: When I was approached about the concept, I knew this product would have a meaningful impact in the intimates apparel world because it was so innovative. It was such a clever and simple solution for our complicated lives, that I knew I wanted to be part of the team that would further develop it. I also loved the playfulness of the name bumbrella, an umbrella for your bum!

     

    Q: Tell us, in your experience, what are the most important aspects to consider when creating such personal garments for today’s modern woman?

     

    A: The modern woman is always looking forward. She is well informed, practical, she may be health conscious, but above all wants to look and feel good. As a woman, when I design, I look at a consumer as if looking into a mirror to understand, absorb, and reflect her needs. An important part of her needs is fit and how it allows her to feel both comfortable and confident. I make many iterations of a product to achieve fit that will let this woman look and feel her very best.

     

    Q: You’re very accomplished in design and innovation, so what was the biggest design challenge you encountered when developing Bumbrella?

     

    A:  One of the most challenging but important attributes of bumbrella is how the slip stays in place without squeeze. A lot of women who have experienced slips in the past know what it’s like to have the slip ride up and twist under your dress or skirt, having to tug at the hem of your slip under your dress to straighten it up is no easy task! So my biggest design challenge was to get the bottom of the slip to SIT while the top didn’t SLIP! As simple as it looks it took several engineering ‘curves’ to get it to stay in place and follow ‘hers’. But we did it!

     

    Q: In your opinion, what attribute(s) makes bumbrella more unique in comparison to other products in the market. 

     

    A: The comfort and layer of confidence it gives. The best Intimate Apparel (underwear) is the one you forget about when your clothes glide over.

     

    Q: What is your favorite bumbrella color and why? 

     

    A: Of course neutrals are necessary but it feels aspirational to face the day with BLUE skies!

     

    Thank you for stopping by! Also don't forget to check back with us next month for the next installment of CiCi's Stories!

     

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  • CiCi's Stories:

    After feeling exposed at the funeral, CiCi decided to go shopping for a slip. She knew what she wanted, but would she find it?

    She searched every department store, boutique and lingerie specialty shoppe for "just a little something" that provided comfortable coverage. She found that nothing would work. What CiCi saw was... granny slips...too ugly, too long, too bulky, yuck!! traditional slips... too bunchy, too shifty, not sexy, argh!! shape wear... too tight, uncomfortable, unhealthy, ugh!!

    All CiCi wanted was something comfortable, short & sexy, that stayed in place with a built-in panty.

    Later... CiCi called her friend Tara.

    "Hey Tara, I have a problem! I was mortified the other day while I was at a funeral and noticed my dress was transparent in the sunlight! I have searched everywhere for a solution. I can't find anything that works! You're my last hope!" Said CiCi.

    "This is bumbrella, the no-squeeze, panty slip solution that stays in place! Made of lightweight fine luxury fabric, it is cool, comfortable, as well as sexy! And it comes in 2 party fits and 3 colors!" Explained Tara.

    "Really? Let me try it on!" Said CiCi.

    "I love how bumbrella feels on! My dress just glided on over it! See how smooth my bum looks? No panty lines either! And I can wear it with short dresses too. I would love to spread the word, women everywhere need to know that they can embrace their shape and look good an comfortable too!" Exclaimed CiCi.

    Hello! Hope you enjoyed the strip! Check back with me next month for the next installment of CiCi's Stories. And by the way, we're taking story submissions, read below for more information!


    ENTER TO WIN! 

    Share your stories of embarrassing wardrobe malfunctions where the bumbrella could have saved your day! The winner may see their story illustrated in the CiCi's Stories comic strip, and will be entered to win 25% OFF a bumbrella of their choice.

     

    SUBMITTING YOUR STORIES

    Please note that by submitting your story,  you’re allowing Bumbrella by CiCi Soleil to use it directly or for inspiration on CiCi’s Stories comic strip, the Bumbrella website and corresponding social media venues.  Please note that the story may become an adaptation rather than a literal interpretation.  You will also be automatically entered to win 25% off a bumbrella of your choice at the end of the month. If you win, you are automatically removed from the pool, and will have to submit a new story to be added back to the monthly drawing pool. If you do not win that month, you will be rolled-over to the next month drawing pool. We can’t wait to hear from you. Good luck! Promo will run from March 2, 2015 – September 2, 2015.  
     
    TO SUBMIT
    You can e-mail cicisoleil00@gmail.com. Please write CiCi’s Stories Submission in the message subject line.
    Please include your full name, your short story and any images that you want to share.
     

    #wearbumbrella.com #CiCiSoleil #bumbrella #BumstheWord #2in1 #nosqueeze #mini #pantyslip #stayputcoverage 

    Illustration by Herta Silva www.hertaworks.com @hertaps

     

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  • Meet CiCi!

     

     

    Hello! Spring is here and I’m so excited for skirt season. I love flowing skirts, mini skirts, maxi dresses, and jersey dresses - you name it. But if you’ve ever worn a skirt or dress, you know there are risks involved. What if the wind gusts up my skirt? What if the sun shines through and reveals what’s underneath? What if my underwear and slip start sliding or bunching? Yes, I too have experienced at least one of these “what ifs”. Here’s my story. Just imagine a hot day and I’m wearing a simple, elegant black dress. I always want to look my best and that means avoiding panty lines, so I opted for a sleek thong. I gave myself a once over in the mirror and headed out the door. To my dismay, my seemingly chic dress turned sheer once the sun hit it. You could see right through! How mortifying. To make matters worse… I was at a funeral. That is why I’m here today talking to you and I’m so thrilled to be the bumbrella spokeswoman. I truly believe this innovative product is the solution to all these wardrobe “what ifs” we have.  I’m also super excited to announce CiCi’s Stories and by the way, there’s a contest going on right now! If you can relate to my wardrobe malfunction above (I mean, really, haven’t we all been there in some way at some point?) share a story of how the bumbrella could have saved your day and you could win. I’m picking my favorite tales and NYC artist Herta Silva is illustrating them for the ongoing series. If we pick yours, you’ll be entered to get 25% off of your favorite bumbrella style. 

    Get the contest details, CLICK HERE

     

     

    What’s bumbrella? Bumbrella is the easy to wear, healthy solution for sheer, short, or clingy dresses. It’s a smooth barrier between you and your dress or skirt, and the perfect 2-in-1 no squeeze solution for stylish women who also enjoy comfort. All of my girlfriends love it, and I’m so thrilled to bring the bumbrella to each and every one of you poised and polished trendsetters. You can be the first of your friends to try it for yourself and introduce them to your sleek little secret. The bumbrella is available in two styles: thong and hipster brief. Sizes range from XS to XL in three color options, black, a neutral, and true blue and is made from breathable luxury fabric that’s designed to stay in place. 

     

    I can’t wait to share more with you and to get to know you, too. You can always say hi on Twitter and Facebook !

    Until next time, stay chic!

    ps. Don’t forget to stay tuned right here to bum’s the word, my blog. You’ll get to know me, I’ll share my style tips, and you’ll hear about product announcements, contests, and more.

     

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